2008 Elections and Radio Advertising

radioWith the 2008 campaigns underway, the question to ask is: “How do we get our message to the voters in the most cost effective way?”

Two key parts to winning an election are Name Recognition and Voter Connection. Having worked with all level of campaigns for the past twenty years, most recently the US Senate race in Texas, I know that radio is the most cost effective method to promote a candidate. [Read more…]

Political Radio Advertising

With the landscape of American politics becoming extremely polarized, the scope and type of radio commercials that are produced will be challenged to offer rhetoric and copy that touches the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercials. [Read more…]