Political Voiceovers – How to Choose the Voice of Your Campaign

Political Radio AdvertisingThe right voiceover is as important to your political commercial as the message. Whether the commercial is for a candidate running for President or dog catcher, the most successful users of political voiceover know that doing it right can result in victory while using the wrong political voice talent almost always renders the message ineffective.

We are talking here about voice talent. Not announcers, not actors, but people who combine those skills with others to create a special sound that uniquely links a message to a candidate or political position (such as a ballot initiative).

Here are five hot points to keep in mind when auditioning and hiring a voice talent for your political spot. [Read more…]