Do Mass Media Influence the Political Behavior of Citizens

TV AdsOutside of the academic environment, a harsh and seemingly ever-growing debate has appeared, concerning how mass media distorts the political agenda. Few would argue with the notion that the institutions of the mass media are important to contemporary politics. In the transition to liberal democratic politics in the Soviet Union and Eastern Europe the media was a key battleground. In the West, elections increasingly focus around television, with the emphasis on spin and marketing. [Read more…]