The Advantages of Mobile Marketing

Mobile marketing has huge potential for businesses and customers and even though it is presently not well known predictions indicate that within the next three years more than half of those using the internet will be accessing the web through handheld devices and mobiles. This type marketing is more than just bombarding people with SMS or texting messages, it also involves mobile applications and mobile friendly websites where marketers can target much larger audiences. In addition, with the greater abundance of mobile phones marketers will be able to deliver ads specifically to these users and as GPS systems become more popular marketers will know the location of the users and send appropriate ads to individual users. [Read more…]