Online Marketing Campaign – Politicians Do It – YouTube, Articles, Social Media – You Should Too

Social Media 2In the last Presidential campaign all the candidates created their own online marketing campaigns. Some campaigns were more effective than others but they all were integral in getting their messages out to a mass audience. Some political campaigns run for more than 2 years, so having an online strategy that constantly feeds out information, promotional materials and ads is ongoing–and vital to getting elected. If you have a business but don’t have an online marketing campaign you should seriously think [Read more…]

The Changing Political Landscape

websiteBy Brent L Johnson –

The internet continues to have a huge influence in our lives and how we run them. In addition, the internet is turning certain industries into a completely different animal. For example, political campaigns are nothing like they used to be. As high speed broadband expands, more people have opportunities to not only see political ads online, but also find out more about the candidates themselves. [Read more…]

Social Media and Politics

Political Social Media“Social media and politics” is a theme that’s been growing in prominence and attracting a great deal of debate lately. The use of Facebook, Twitter and such like provides a means that facilitates the quick and rapid spread of messages among the masses as seen in the recent uprisings of Tunisia and Egypt. [Read more…]

Is Internet Or Telephone Political Polling Best?

pollsBy S. R. Perreault –

Shifting from telephone polling to Internet polling is a lively topic of debate at the moment. Whatever the method, all campaigns understand that a poll takes the guess work out of the planning process and maximizes the use of campaign resources. Because either type of poll requires a minimum number of responses to achieve an error factor (+/- 4%), there are few differences in how the data is obtained. Within four years, both Internet and telephone methods will be acceptable. [Read more…]

The Role of Media in Politics

mediaWhat role does the powerful new media play in Politics? The short and long term effects cannot be denied. But does the new media offer us sound political information or simply entertain us for profit and ratings? [Read more…]

Boost Your Campaign With Political Text Messages

political texting5The most significant advantage of mobile marketing or text messaging is its immediacy. Today most people carry their cell phones with them at all times. So when a text message is sent, it is guaranteed that it has reached its target audience, no matter where they are. Mobile marketing is a great way to connect to your target audience when you have a time bound message that needs to get going right away. [Read more…]

Impact of Social Media on Society

Political Social Media“Do you have Facebook?”

“Yes, of course. But I don’t think you can find me, as there are too many people who have the same name as me. Try searching with my surname as well.”

“Hey, you celebrated your birthday in K-Box, right? I saw the photos in your Facebook.”

“Bro, I saw your comments about the YouTube video that I’ve posted in my blog. I’m happy that you are also deeply moved by the ‘Dancing Peacock Man’ as well.” [Read more…]

Political Campaigns in the Digital Age

websiteI’ve worked on a number of political campaigns in my lifetime. They’ve ranged from local ballot initiative to statewide races. Since my first campaign back in 1996 campaigning has changed. Although not gone, the days of phone banking, precinct walking and TV ads might be numbered. Why you might ask? We are in the digital age, my friends, and updated and accurate voter data and outreach is now more important than ever. Voters are looking for up-to-the minute news and information. [Read more…]

Media Holds Sway Over Political Elections

Press release 2The greatest force impacting media and democracy is the explosion of information now circulated via more sources than ever before. Super stations are buying up small competitors. Media powerhouses owning several media formats the American public hears only what the media giants want us to. [Read more…]

Links Are Votes and Votes Win Elections – Are You Winning Or Losing?

websiteGenuine links to your website from other trusted sites will improve its ranking. But don’t confuse links from trusted sites with link spam, link spam will eat up your time and budget and in the long run prove to be a waste of time. Concentrate your efforts on securing links that help people, links that add value, links that will help you over the long haul. [Read more…]