Maintaining a Political Campaign Web Presence

political-candidate-web-design1‘If you build a website, they will come’ is still a common belief held by many new to the internet. However, the reality is that people won’t come to your political campaign website unless you promote it both online and offline.

Here are some tips on how to get the most out of your online campaign presence. [Read more…]

5 Reasons Why Political Candidates Should Create Campaign Websites Early

5 Reasons Why Political Candidates Should Create Campaign Websites Early

Political Candidate Web DesignMost election campaigns are comprised of two parts – the primary campaign and the general election campaign. A primary narrows down the candidates of each party who seek a particular office. The winner(s) of the primary election go on to be listed on the ballot for the general election. It’s the general election that determines who ultimately wins the office.

Many local candidates make the mistake of waiting to start a campaign website. They may feel that they do not need one until the general election. Or they may not want to put in the investment until after they’ve won their primary. [Read more…]

What Does Your Campaign Website Say About You?

Congressional Campaign WebsiteYou only have one chance to make a good first impression. For political campaign websites, visitors are probably looking for information, so they may be more likely to stick around longer. But even if a visitor decides to learn more about you as a candidate, what you say and how you present yourself online influences voter support.

So, what does your campaign website say about you?

Does it say ‘Vote for Me’? Do you actually ‘make the ask’? Are the words ‘vote for’ and a date prominently displayed on the site? Too often this critical information is nowhere to be found. Oh, and make sure your ballot name is presented consistently! [Read more…]

Maintaining a Political Campaign Web Presence

Candidate Web Design‘If you build a website, they will come’ is still a common belief held by many new to the internet. However, the reality is that people won’t come to your political campaign website unless you promote it both online and offline.

Here are some tips on how to get the most out of your online campaign presence.

As soon as your campaign website goes live and tested thoroughly, add your website link to your social media profiles and add the site to your bookmark accounts. These new links will trigger the search engines to discover and index your site. In time, pages from your site should start to appear for relevant keyword searches for the candidate’s name or related terms. [Read more…]

Political Blogs – How to Write Them Effectively

Political BloggingFor years you’ve probably been hearing about blogs, bloggers, the blogosphere, and all things “bloggy”. When most people hear the term blog they might think of some geek in their underwear writing unimportant and pointless stuff for other geeks to read. While many blogs might be like this, political blogs are of a different class.

Political blogs can be very informative, enlightening, and funny. If you like politics and think you have what it takes to write a blog on politics, you came to the right place. I’m going to share a few tips with you on how to write a great political blog. Even if you don’t know how to write like a journalist it doesn’t matter -all you need is passion (and a little knowledge). [Read more…]

7 Political Campaign Website Screwups

Having worked on a large number of campaign websites over the years, we’ve found that the same problems tend to crop up again and again. If you are creating or maintaining a political campaign website, be sure to avoid these screwups.

1) Missing Critical Information – This includes the candidate’s name, elected position, election date and so on… You would be surprised how often this information is left out of a website – even on the contact page. And if you want people to vote for you, please, please tell them the election date. [Read more…]