How Politicians Are Using Text Message Marketing With Success

political texting5Political text message marketing has grown tremendously since President Obama rolled out a text marketing campaign during his election run. Now it is seen as a must have for politicians running for office as it is a perfect medium to connect with the younger voting demographic who are not easy to identify through traditional methods such as door knocking and home phone calls. [Read more…]

If I Only Had A Brain – Overcoming The Manipulation Of Political Endorsements By Celebrities

celebrities in politicsVoting is a privilege that we have long taken for granted. It has become subject to the indifference of our entitlement rather than being subject to the scrutiny of our responsibility. The significant work for this next election will not be accomplished by the candidates, or at least it’s not supposed to be. The most important and essential work for the next Presidential election will be accomplished by the electorate, the American voter…you and me. [Read more…]

The History of Political Bumper Stickers

bumper stickers3By Mark J. Trumper – Developed shortly after World War II, bumper stickers have been constant sites on American roadways since that time. One use for bumper stickers for political campaigns. We saw it in the last presidential election for sure, and even lesser elections promote their candidates with bumper stickers. Call them “pieces of flair” for your car – but with a political message. [Read more…]

Using Lapel Pins to Drive a Profitable Political Campaign

campaign buttons 250Who would ever think that something as simple as a lapel pin could help one achieve major popularity? In the scope of politics, it seems to be the case. Dating as far back as Dwight D. Eisenhower, lapel pins have always had a prominent place in American government. With all the chaos involved in running a prosperous campaign, precise pin order placement is the difference between running a profitable and profitless campaign. The proceeding tips summarize several steps for a creating a winning political campaign pin. [Read more…]

2008 Elections and Radio Advertising

radioWith the 2008 campaigns underway, the question to ask is: “How do we get our message to the voters in the most cost effective way?”

Two key parts to winning an election are Name Recognition and Voter Connection. Having worked with all level of campaigns for the past twenty years, most recently the US Senate race in Texas, I know that radio is the most cost effective method to promote a candidate. [Read more…]

5 Great Ways of Using Political Election Signs

campaign signsBy Sarah Sheffington –

Political campaigns and political elections signs go hand-in-hand. In terms of cost effectiveness and exposure, political signs are most probably the best way to promote your campaign. [Read more…]

What Role Does the Media Play in Politics?

Press release 2The Media is without a doubt one of the most powerful tools of influence for good or evil in modern day politics.

This judgment is based upon years of independent study of the British political model, but simple comparisons worldwide clearly display that the same traits and rules of engagement hold true throughout most western democracies. [Read more…]

Do Mass Media Influence the Political Behavior of Citizens

TV AdsOutside of the academic environment, a harsh and seemingly ever-growing debate has appeared, concerning how mass media distorts the political agenda. Few would argue with the notion that the institutions of the mass media are important to contemporary politics. In the transition to liberal democratic politics in the Soviet Union and Eastern Europe the media was a key battleground. In the West, elections increasingly focus around television, with the emphasis on spin and marketing. [Read more…]

Yard Signs Don’t Win Elections

Yard signsToday’s thoughts come from the campaign trail so let’s get right to the point…Yard Signs Don’t Win Elections. I have spent numerous hours putting together signs and then canvassing streets till all hours of the night. The burning question that comes to mind is; did my 30,000 yard signs change the democratic wave that hit the voting booths? [Read more…]

Incorporating Custom USB Drives Into A Political Campaign

usbElection season is now upon us and the competition is heating up in many areas of the country. Anyone running for office is probably feeling quite nervous by now. In order to have a fighting chance, candidates must distinguish themselves from their competition. But, how can they do that when their campaign budget is limited? Three words: custom USB drives. These little wonders are a great way for politicians to capture the support of voters. [Read more…]