Politicians Can Extend Voter Reach

Whether opening the news paper, turning on the radio or TV, it would be hard to miss the fact election time is here. Your campaign might not be for president, however your seat is just as important and in a tight race, every vote is the one that may push your campaign over the top for a win. With studies showing that 96% of text messages sent out by politicians are being read by potential voters and with response rates as high as 80-90%, the question becomes – Why isn’t my campaign using texting as a tool to reach its voters? Whether or not your campaign is – is your campaign maximizing its reach by taking advantage of the most current technologies? [Read more…]

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