The Beginner’s Text Message Advertising Tutorial

In business, there are only two questions owners ask about anything new: “What is it?” and “What can it do for me?” All other questions are merely to clarify one of those two.

For today’s business owner, the “newest” new is “text message advertising.” So, let’s answer the questions.

What is it?

If you have been out and about at all in the last few years, you have seen nearly every teenager busily pecking away on their cell phone– not talking, but texting. According to CTIA. the wireless industry’s closest thing to a trade group, there are more text messages sent every day than there are people on the planet. [Read more…]