Table of Contents

Prologue

     i

Involvement = Power and Influence

    1

The Structure of Politics

  10

The Power of the Precinct

  18

The Winning Candidate

  31

The Winning Team

  45

The Campaign Headquarters

  55

The Campaign Timetable

  64

Election Day

  73

Traditional Communications and PR

  81

Show Me the Money

  94

Why A Political Techno Strategy?

105

Web Site and Search Engine Optimization

107

Online Advertising

110

Database Acquisition and Management

116

Social Media

122

Online Fundraising

135

Blogs and News Destinations

138

Campaign Management Software

143

Email, Robot Calls and Mobile Marketing

146

Influencing Legislation

152

About the Author

167

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