The Best Political Memes of the 2012 US Election

randomactsofchaos:Chris Weyant/The Hill (05/23/2012)By Dean Walsh 

The candidates are now all but chosen, and the election season is gearing up to reach its zenith as we approach November. This is the time when interest in politics is at its height, and many people who usually only show a passing interest in political issue begin to pay more attention, and even start wanting to share their own political opinions. [Read more…]

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How To Win & Lose An Election

social media2By CJ Jacobs –

It is hard to avoid an election campaign at the moment as wherever you turn, there is either the beginnings, the post mortem or the heavy campaigning part of some major political contest. In terms of us in Australia, in this stretch from 2005-2007, we have had the UK elections of 2005, the Queensland and Victoria state elections of 2006, the US mid-term elections of 2006 and then next year the NSW state and the Australian Federal election. All of these have a significant influence on our daily lives and our future policies and outcomes. N [Read more…]

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Impact of Information Technology on Politics and the People

mass mediaThese days, people regularly engage in the political scene through “new media” to make their presence felt and influence politicians and the political process. Technology has made it easy for anyone and everyone with an internet connection to indulge in armchair politics – with or without acumen or an understanding of the issues at hand. [Read more…]

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Busting Political Cultural Bubbles

political partiesCulture can be generically defined as the beliefs and customs of a particular society, group, place, or time. In short, a way of life shared by people or social groups at any moment in time. Culture changes over time because the passage of time brings change. [Read more…]

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Impact of Information Technology on Politics and the People

mass mediaThese days, people regularly engage in the political scene through “new media” to make their presence felt and influence politicians and the political process. Technology has made it easy for anyone and everyone with an internet connection to indulge in armchair politics – with or without acumen or an understanding of the issues at hand. [Read more…]

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Media Uses Polls To Sway Public Opinion

polls3By Gene Labarge –

We have seen a rise in the reporting of polling data over the last few years. There is a reason for that. The liberal media has found a new way to push their agenda under the cover of public opinion. [Read more…]

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Social Media Strategy: Use Multiple Touch Points to Create a Brand

social media2Barack Obama used multiple “touch points” and social media platforms to create a brand that was a key ingredient to winning the Presidency in 2008. His brand strategy is a case study for marketers to study in creating brand in a New Media Age. President Obama’s branding strategy is something that is a distinct paradigm change from previous social media strategy and branding. [Read more…]

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Politics – The Role of Mass Media

mass mediaThe Internet is one of the greatest tools against censorship. Bloggers can get information out within seconds using either Twitter, Facebook, personal blogs or reporting in little videos that are afterward shared on YouTube. [Read more…]

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MySpace Launching Political Careers?

social media2Presidents frequently pour massive amounts of money into their election campaigns- this is nothing new. What is new, however, is a new fad for the upcoming election- MySpace. Yes, the same social networking website that young teenagers use to communicate and make new friends. And why not? There is already for significant commercial potential on MySpace – internet marketers have found a place to gain massive traffic for their sites and reap the rewards in terms of monetization. [Read more…]

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Online Marketing Campaign – Politicians Do It – YouTube, Articles, Social Media – You Should Too

Social Media 2In the last Presidential campaign all the candidates created their own online marketing campaigns. Some campaigns were more effective than others but they all were integral in getting their messages out to a mass audience. Some political campaigns run for more than 2 years, so having an online strategy that constantly feeds out information, promotional materials and ads is ongoing–and vital to getting elected. If you have a business but don’t have an online marketing campaign you should seriously think [Read more…]

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