5 Reasons to Use Press Release Campaigns for Marketing

Investing in an online marketing strategy can seem like a scary proposition. However, there are ways to get publicity to your website and to your business without breaking the bank. One way is to conduct a press release campaign. This publicity campaign involves sending out a series of press releases over a short period of time in order to make both the public and the media aware of your business, products and services.

Today’s publicity campaigns are different than those of the past. Now, press releases can be uploaded to a variety of electronic distribution sites in addition to or instead of being mailed to local media. Posted electronically, press releases can include links to your business’ website. [Read more…]

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The Dangers of a Bad Press Release

Whether you’re a business owner, manager or the director of a non-profit organization, you have a story to tell. You’ll likely use a number of vehicles to deliver that message to the public, including issuing a press release.

While relatively cheap and easy to produce, the press release remains one of the most valuable marketing tools out there. A well-written press release can gain the attention of the media, resulting in publicity for an organization, but a poorly written one may have the opposite effect. [Read more…]

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Why Support Offline Campaign Marketing Strategy With Online Press Releases

Press releases can often feel like a necessary evil to campaign managers. You cannot do without issuing them, but at the same time, you don’t always have enough confidence that they will earn you any votes. It is so because you won’t have any control over whether the media will promote your information, and if they do, how their stories will highlight your point. [Read more…]

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