Social networks are a great way to build your campaign’s brand. The more people you have following you, the easier it is to release messaging and quickly mobilize your supporters. I frequently get email from campaigns asking how to increase traffic to their websites, blogs and social networks. Here are 5 simple ways you can promote your campaign’s brand and build a reliable following online.
Website: Your campaign’s website is the epicenter for anything and everything having to do with your brand. If you’ve got it, flaunt it. Prominently feature ‘buttons’ that link to all of your social network accounts on your homepage. People shouldn’t have to guess what your buttons are, so make sure to use recognizable icons and logos.
Blog Posts: Your campaign website has a blog, right? Right?!? Well, that blog is the perfect place to advertise your social network presence. One of the most effective things you can do is put a discrete advertisement for your Twitter account at the bottom of each post. Check out the bottom of this post and you’ll see what I mean. Also, definitely do a post dedicated entirely to which social networks your campaign is using.
Email Signatures: This is one of the most direct and effective ways to let people know where to find your campaign online. Your campaign website URL and contact info should already be in your email signature and it doesn’t take too much extra effort to add your Twitter and Facebook accounts. Since you’re connecting with a supporter and the channels of communication are open, make the most of it and pick up an extra Facebook friend in the process.
Stump Speeches & Presentations: If you’re going to subject a room full of people to a 45 min stump speech, you might as well get in a mention of your website and social networks. Tossing it out there at the end is a painless way to conclude your remarks.
Letterhead, Business Cards & Lit: This is the one that people usually forget or unnecessarily avoid. I’ve had Campaign Managers tell me that they didn’t want to include social networks on printed materials because ‘it might become outdated too quickly’. Wrong. People used to say that about putting websites URLs on printed materials and now that’s just standard. As long as you stick to Twitter and Facebook you should be safe for a while. Again, if you’re communicating with supporters don’t pass up the opportunity to promote the brand.
Remember, supporters aren’t just gonna stick around if you aren’t saying anything to them. Make sure to update the content on your website and put out frequent updates on your social network pages. If you keep giving your supporters a reason to check in on what you’re doing they’ll come back for more.
Dusty Trice is a Democratic political consultant, new media strategist and online pundit. Dusty Trice worked for Al Franken for Senate and was responsible for Advance, Logistics & Special Projects. In 2006 Dusty Trice worked for the Democratic National Committee DNC as a Regional Field Director, working for Howard Dean’s 50 State Strategy. Prior to that Dusty Trice was the Regional Field Director for the MN DFL. He has a degree in Political Science and over 14 years of campaign experience. He can be reached at dusty [at] DustyTrice [dot] com, on http://www.dustytrice.com/ on Twitter at http://twitter.com/dustytrice or by calling 612-234-5614.
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